At Wikimedia Deutschland we are facing a variety of challenges in our goal to strengthen and grow our communities: A declining number of volunteers, a homogeneous community, infamous for its tone and our hands are tied when it comes to changes to the software. After years of trial and error we successfully changed our approaches in 2020 and developed two new campaign formats and conducted a research project in Wikipedia, Wikidata and Wikimedia Commons to understand successful entryways into Free Knowledge. This talk aims at sharing our insights and connecting them to the Commons communities.
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