The OER movement spent a decade convincing institutions, faculty, and policymakers that textbooks are too expensive and students need day-one, affordable access to their materials. We succeeded; in Canada alone, students have saved millions of dollars. However, the tactics of our community were so strong that traditional publishing industries have started using our strategies to promote their own “affordability” initiatives—particularly inclusive access. In this session, two student leaders will provide and analyze the ways we can take back the narrative.